Tip Sheet: Public Affairs Advocacy’s New Rules of the Road

The more things change, the more they stay the same. My apologies for the cliché, but when it comes to effective public affairs advocacy and grassroots organization in the digital age, that old saw applies. Like any issues management professional who began his or her career in the days before e-mail, I’ve witnessed recent developments that have fundamentally altered the way we do business. Bloggers are breaking and shaping stories that shake the corridors of power and set the agenda for the mainstream media. The search engines have largely replaced producers and assignment editors as the gatekeepers of information.

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