â–¶ Corporate Reputation On the Rise: The 2011 Harris Interactive Reputation Quotient (RQ) Study shows that despite scandals, recalls and economic crises, public perception of corporate America has improved. Sixteen companies achieved an RQ score over 80, which suggests an “excellent” reputation, a substantial increase from the six companies that achieved excellence last year. Google ranks number one, replacing Berkshire Hathaway, which fell to fourth place. Johnson & Johnson took second place, followed by 3M Company. Other findings: • Apple ranks fifth, followed by Intel, Kraft Foods, Amazon, General Mills and The Walt Disney Company.
Quick Study: Google’s Rep the Best; Social Media Monitoring Rises; Video Explodes on Media Sites; Small Biz Big Socially
You might also be interested in:
- Most Effective Online Newsrooms ‘Hybrids’ That Serve the Media and Consumers Alike
- 4 Steps to a Winning Social Media Narrative
- 6 Ways to Integrate Employees Into Your Organizational Messaging
- 5 Questions to Ask Before Measuring Your Content Marketing Campaigns
- How Four Big Brands Crafted Multi-Platform Content Catering to Their Demographic Targets