Quick Study: Sheen a PR Master?; Most Journos Connect With PR Pros On Social Media; Reputation & Shareholder Value


â–¶ Sheen’s Shooting Star Fizzles: After riding a PR wave flimsily built on his bad boy behavior, Sheen lost his battle with CBS—and now with the general public, says a Q&A Research survey. Polling 350 households across the U.S., positive impressions of Sheen have fallen, from 41% prior to recent events involving the actor, to just 8%. Other study findings include:

• Sheen’s negative impressions have risen from 31% to 71%.

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