Tip Sheet: In a Time of Change, PR Pros Must Be the Agents

As I, along with millions of others, looked down from the camera’s eye view at the sea of people, first in Tunisia and then in Tahrir Square in Egypt, it was like watching an ocean of public opinion breaking on the shore; taking a little more sand with it each time it receded and moved forward. The sand in this case, however, was power: power to control, change and affect behavior; power over society and the lives of others that, like the ocean, seems always shifting and equally fleeting. Historically, such shifts seem to have always been affected by changing technology —i.e. movable type, the printing press and improved reading skills and electronic media—that often assisted a discontented population in their move to action.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.