As I, along with millions of others, looked down from the camera’s eye view at the sea of people, first in Tunisia and then in Tahrir Square in Egypt, it was like watching an ocean of public opinion breaking on the shore; taking a little more sand with it each time it receded and moved forward. The sand in this case, however, was power: power to control, change and affect behavior; power over society and the lives of others that, like the ocean, seems always shifting and equally fleeting. Historically, such shifts seem to have always been affected by changing technology —i.e. movable type, the printing press and improved reading skills and electronic media—that often assisted a discontented population in their move to action.
Tip Sheet: In a Time of Change, PR Pros Must Be the Agents
You might also be interested in:
- 6 Tips to Help Build Execs' Credibility Through Bylined Articles
- How to Use Measurement to Assess What Worked in '15 and Plan for '16
- Retailers' Social Actions on Instagram Up 48% Compared to Last Year
- Analytics, SEO, Virtual Teams, Video Surged in 2015, Will Continue in 2016
- A 6-Step Pre-Holidays PR Checkup to Bring the Year to a Successful Close