Case Study: Celebrating Sesame Street: PR Orchestrates Massive Media, Partnership Effort for 40th Anniversary Season


While the cast gets the kudos, it was the PR team at Sesame Workshop that successfully drove the show’s 40th anniversary celebration. Photo courtesy of Sesame Workshop Company: Sesame Workshop Agency: FerenComm Timeframe: Oct. 2008 - Nov. 2009 Since debuting on television four decades ago, Sesame Street has arguably become the world’s most famous informal children’s educator, with a cast of lovable characters promoting fun learning. With larger-than-life characters such as Big Bird and the Cookie Monster, and nearly a half-century of creative and evolving themes, Sesame Workshop recognized that the entire world deserved to celebrate the show’s 40th anniversary together.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.