Case Study: Celebrating Sesame Street: PR Orchestrates Massive Media, Partnership Effort for 40th Anniversary Season


While the cast gets the kudos, it was the PR team at Sesame Workshop that successfully drove the show’s 40th anniversary celebration. Photo courtesy of Sesame Workshop Company: Sesame Workshop Agency: FerenComm Timeframe: Oct. 2008 - Nov. 2009 Since debuting on television four decades ago, Sesame Street has arguably become the world’s most famous informal children’s educator, with a cast of lovable characters promoting fun learning. With larger-than-life characters such as Big Bird and the Cookie Monster, and nearly a half-century of creative and evolving themes, Sesame Workshop recognized that the entire world deserved to celebrate the show’s 40th anniversary together.

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