Case Study: Celebrating Sesame Street: PR Orchestrates Massive Media, Partnership Effort for 40th Anniversary Season

While the cast gets the kudos, it was the PR team at Sesame Workshop that successfully drove the show’s 40th anniversary celebration. Photo courtesy of Sesame Workshop Company: Sesame Workshop Agency: FerenComm Timeframe: Oct. 2008 - Nov. 2009 Since debuting on television four decades ago, Sesame Street has arguably become the world’s most famous informal children’s educator, with a cast of lovable characters promoting fun learning. With larger-than-life characters such as Big Bird and the Cookie Monster, and nearly a half-century of creative and evolving themes, Sesame Workshop recognized that the entire world deserved to celebrate the show’s 40th anniversary together.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook


This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.