Case Study: Celebrating Sesame Street: PR Orchestrates Massive Media, Partnership Effort for 40th Anniversary Season


While the cast gets the kudos, it was the PR team at Sesame Workshop that successfully drove the show’s 40th anniversary celebration. Photo courtesy of Sesame Workshop Company: Sesame Workshop Agency: FerenComm Timeframe: Oct. 2008 - Nov. 2009 Since debuting on television four decades ago, Sesame Street has arguably become the world’s most famous informal children’s educator, with a cast of lovable characters promoting fun learning. With larger-than-life characters such as Big Bird and the Cookie Monster, and nearly a half-century of creative and evolving themes, Sesame Workshop recognized that the entire world deserved to celebrate the show’s 40th anniversary together.

Subscribe Now  |  Login


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.