â–¶ Small Businesses, Big Plans: The Ad-ology survey of small-business owners reveals a general optimism and increased online marketing activities for the next year. The study shows that 46% of small business owners plan to increase their marketing budgets in the upcoming year, whereas 29% planned on increases in 2010. Other findings include: • While businesses have typically limited their online marketing methods to e-mail marketing and company Web sites, 45% are planning to utilize online video, and 35% will look toward mobile advertising. • 56% of SMB owners expect sales to increase in 2011, as opposed to 39% in 2010. • 22% admit to having difficulty understanding online advertising.
Quick Study: Small Businesses Up Online Spend; CEOs Flock to Davos; Digital Outsourcing on the Rise; Midterm Voters Go Social
You might also be interested in:
- Keep Your Boilerplates Fresh, Direct, Jargon-Free—If You're Still Using Them
- Volkswagen PR Exec Speaks: 'Company Takes This Matter Very Seriously,' Media Site Tab Added
- Week in PR
- How Do Journalists Truly Feel About PR's Spray & Pray Approach? You May Not Like the Answer
- Communicating Hard, Soft Activities Is Crucial to Maintain a Solid Reputation