Case Study: In Promoting Its NYC Service, Southwest Airlines Proves Experiential PR Can Fly With Cool Park Porch

Company: Southwest Airlines Agency: Civic Entertainment Group Timeframe: April 2009 - Present “If you build it, they will come” applies to the Southwest Porch in New York City’s Bryant Park. Created to coincide with the airline’s new service out of LaGuardia Airport, the porch serves as an experiential oasis in bustling Midtown Manhattan.  Photo courtesy of Southwest Airlines To publicize its new service out of New York’s LaGuardia Airport and its arrival in an exceedingly competitive and crowded airspace, Southwest Airlines dared to be different. Rather than fade into New York’s endless mirage of tired placement ads, Southwest wanted to make a fresh personal connection with the city’s inhabitants. “We wanted to do something new to introduce Southwest to the New York market,” says Whitney Eichinger, senior manager of public relations at Southwest Airlines.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

prmeasurement2015-180x150Join PR News at the Hyatt Regency in Chicago on Nov. 18 for the Measurement Conference, where you'll learn how to focus on measurable media relations, social media reputation-enhancing and crisis management programs that clearly affect your organization's bottom line.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.