Case Study: Military Nonprofit Rallies the Troops to Turn the Tide

Mike Kapetanovic, director of digital at LMO Advertising (LMO), was getting ready to leave his office last Christmas Eve when he got word from his client, the Military Officers Association of America (MOAA). Kathy Partain, director of membership and marketing at MOAA, had just learned that Congress had approved budget cuts to Cost of Living Adjustments (COLA) for military retirees. MOAA, with more than 380,000 members from every branch of the armed services, needed to put together an advocacy campaign in an effort to repeal the cuts. And fast. The budget cuts were scheduled to take effect sometime between January and March.

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