Visual Storytelling Crucial to Online Marketing Strategies

Videos on landing pages spike conversions by 86%, according to a recent report covering online marketing. It’s just one trend for PR pros to consider amidst an ever-changing media landscape.

Every company is a media company: Online video may have been just nipping at the margins of your online marketing efforts for the last few years. But now it’s moving toward grabbing a leading role. According to WebDAM, videos on landing pages boost conversations by 86%. It’s one of several channels that will drive business communications in 2014. Here are some of the other stat from the report, many pointing to a much sharper focus on visual communications.

  • More than two-thirds (73%) of reporters think press releases should contain visual images.
  • Nearly two-thirds (65%) of your audience are visual learners.
  • Visual data is processed 60,000x faster by the brain than text.
  • Nearly 50% of companies have content marketing strategies.

Trends-in-the-media-mix

LEFT-What-to-Consider

 

RIGHT-What-to-Expect

 

Special shout-out to Elise Sonnenberg, Britches, for suggesting this article.

Source: WebDAM


This article originally appeared in the March 24, 2014 issue of PR News. Read more subscriber-only content by becoming a PR News subscriber today.