Visual Storytelling Crucial to Online Marketing Strategies


Videos on landing pages spike conversions by 86%, according to a recent report covering online marketing. It’s just one trend for PR pros to consider amidst an ever-changing media landscape.

Every company is a media company: Online video may have been just nipping at the margins of your online marketing efforts for the last few years. But now it’s moving toward grabbing a leading role. According to WebDAM, videos on landing pages boost conversations by 86%. It’s one of several channels that will drive business communications in 2014. Here are some of the other stat from the report, many pointing to a much sharper focus on visual communications.

  • More than two-thirds (73%) of reporters think press releases should contain visual images.
  • Nearly two-thirds (65%) of your audience are visual learners.
  • Visual data is processed 60,000x faster by the brain than text.
  • Nearly 50% of companies have content marketing strategies.

Trends-in-the-media-mix

LEFT-What-to-Consider

 

RIGHT-What-to-Expect

 

Special shout-out to Elise Sonnenberg, Britches, for suggesting this article.

Source: WebDAM


This article originally appeared in the March 24, 2014 issue of PR News. Read more subscriber-only content by becoming a PR News subscriber today.




1 Comment

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.