▶ Looking to Convert ‘Big Data’ Into a Large Asset: A majority of marketers (78%) are feeling pressure to become more data-driven, according to a recent study by Teradata. The online study, which took the pulse of 2,200 marketers globally, defined data-driven marketing as a combination of aggregating data, analyzing it and making it actionable.
The study also found:
▶ Nearly 50% of marketers believe that data is the most underused asset within their company.
▶ Nearly three-quarters of respondents (71%) said that they plan to integrate data analytic programs within the next two years.
▶ Less than half (42%) agreed that integrating cross-channel customer experience is a top-level priority.
▶ Close to 65% of the respondents indicated that silos created by marketing departments impede efforts to view a campaign across multiple channels.
▶ Loner CEOs Want Some Company (and Counsel): Nearly two-thirds of CEOs do not seek professional counsel, while roughly half of senior-level executives do not, according to a recent study conducted by The Center for Leadership Development and Research (CLDR) and The Miles Group.
More than 200 CEOs, board directions and senior-level executives participated in the 2013 Executive Coaching Survey, which was distributed this spring.
The key takeaways include:
▶ About 80% of director-level respondents indicated that their CEO would be open to coaching and counseling.
▶ More than three-quarters of CEOs (78%) who received coaching indicated it was their own idea.
▶ Conflict management is the most common skill CEOs are looking to improve upon, according to 43% of respondents.
Source: The Center for Leadership Development and Research, The Miles Group