Study: Data-Driven Marketing Delivers Global Value; CEO’s Lack of Coaching Presents Opportunity for PR Pros


Looking to Convert ‘Big Data’ Into a Large Asset: A majority of marketers (78%) are feeling pressure to become more data-driven, according to a recent study by Teradata. The online study, which took the pulse of 2,200 marketers globally, defined data-driven marketing as a combination of aggregating data, analyzing it and making it actionable.

The study also found:

▶ Nearly 50% of marketers believe that data is the most underused asset within their company.

▶ Nearly three-quarters of respondents (71%) said that they plan to integrate data analytic programs within the next two years.

▶ Less than half (42%) agreed that integrating cross-channel customer experience is a top-level priority.

▶ Close to 65% of the respondents indicated that silos created by marketing departments impede efforts to view a campaign across multiple channels.

Source: Teradata

Loner CEOs Want Some Company (and Counsel): Nearly two-thirds of CEOs do not seek professional counsel, while roughly half of senior-level executives do not, according to a recent study conducted by The Center for Leadership Development and Research (CLDR) and The Miles Group.

More than 200 CEOs, board directions and senior-level executives participated in the 2013 Executive Coaching Survey, which was distributed this spring.

The key takeaways include:

About 80% of director-level respondents indicated that their CEO would be open to coaching and counseling.

More than three-quarters of CEOs (78%) who received coaching indicated it was their own idea.

Conflict management is the most common skill CEOs are looking to improve upon, according to 43% of respondents.

Source: The Center for Leadership Development and Research, The Miles Group

 

We’re all social media geeks now. Users in the 65+ demographic are increasing at a rapid clip, with 43% now on at least one social network, according to a new report released by Pew Research Center.


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