Apple Stumbles and Facebook Rumbles On


Yesterday’s winning brand could be today’s losing brand: Facebook is the top global brand for the third consecutive quarter, generating $730M of Impact Media Value, according to General Sentiment’s Q1 2013 Global Brands report.

“Our Global Brands report looked very different a year ago,” said Pete Moran, CEO of General Sentiment, in a statement. “Then, Apple was the top brand, and technology companies comprised the first nine slots.

Last year, Facebook wasn’t even on the list. Today, Apple is at fifth, and automotive brands Volkswagen and Honda have entered the top ten.”The report measures the purchase equivalent value of a brand’s exposure as determined by the sentiment, frequency and exposure of news mentions and social dialogue. Google ($545M) claimed secondand Amazon.com ($519M) placed third while Apple ($350M), which was lord of the manor last year, fell to fifth place this year. Here are some of the details from the study:

• The automotive industry gained the most traction this quarter, led by Volkswagen climbing 17 rungs and Honda’s ($178M) ascent from eleventh to ninth.

• Technology brands continued to dominate the list; Microsoft, Adobe and Intel claimed the sixth, seventh and eighth spots, respectively.

• In 2012 Apple was the top brand, and technology companies comprised the first nine slots. Last year, Facebook wasn’t even on the list.

Source: General Sentiment

 
 

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About Caysey Welton

Caysey Welton is Associate Editor at PR News and Folio: Magazine. He spent more than a decade as a chef and restaurant professional before switching tracks to pursue his passion for media and communications. Caysey has a deep interest in converging media landscapes and ecosystem disruptors, public relations and crisis communications. He holds a BS in Media, Culture and Communications from New York University.



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