Smaller-Sized PR Agencies Ramp Up Digital Services


PR Agencies Ramp Up Digital Offerings: It is becoming more and more apparent to small- to medium-sized agencies that they need a separate department to handle their digital business, according to Second Wind s 2012 Annual Agency Survey.

Among responding agencies, more than half (63%) have dedicated digital groups while 32% of agencies separate their digital group from the rest of the agency, a 3% bump from last year’s survey. Other study findings include:

  • The percentage of agency revenue deriving from digital projects is projected to increase from 11% in 2011 to 13% in 2012.

  • Despite the growing need for digital services, smaller agencies are slower to hire digital staff, with 51% having one to two employees, 32% having three to four employees and 17% having five to 10 employees.

  • These digital departments encompass services from website development (96%) to email marketing (92%), social media (90%) and banner-ad creation (89%).

  • Ninety-four percent of agencies use Google analytics for digital media tracking and analysis, with the other 6% using DoubleClickMediaPlexOmniture or other online resources.

  • Social media has become an important tactic in digital marketing. Public relations agencies are managing and creating their clients’ Facebook pages (86%), Twitter accounts (66%), blogs (66%) and LinkedIn presences (48%).

  • A growing number of agencies (56%) also monitor and report on client social media activity, with 43% relying on HootSuitePro, 20% using Radian6, and other respondents using a mixture of social media monitoring packages.

Source: Second Wind


Comments Off

avatar

About Bill Miltenberg

Community Editor at PR News.



Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.