Infographic: The 8 Different Hats of a Community Manager


For its 2012 "Community Manager Report," Social Fresh surveyed community managers and found that, aside from creating unique content and crafting a brand's voice, they're juggling several different roles throughout any given day:

  • Morning: They are detectives and cheerleaders, providing energy to their teams while sniffing out and solving customer service issues. 
  • Afternoon: They are therapists, translators and diplomats, apologizing for poor customer experiences; taking customer feedback and explaining it to the product team and delivering news in tough customer situations. 
  • Evening: They are the cowboy/cowgirls, analysts and authors in organizations, corraling customers (and colleagues) onto the same page on social channels; measuring engagement metrics and writing nonstop.  

And they are quite lengthy days at that. According to Social Fresh's infographic below, 26% of community managers spend more than 50 hours per week working on community management. 

Here's to you, community managers. May your many hats continue to serve your organizations well. 

 

Follow Bill Miltenberg: @bmiltenberg


Comments Off



avatar

About Bill Miltenberg

Community Editor at PR News.



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.