Biz Leaders’ Long-Term Focus Plays Well with Public


Politicians Can Learn From Forward-Thinking Business Leaders: Politicians who fail to act with long-term interests in mind can learn from forward-thinking business leaders, according to the recently released Ketchum Leadership Communications Monitor study. Sixty-one percent of people around the world see business leaders as focused mainly on the long-term, countering stereotypes that corporations are obsessed with the next quarter’s profits. Business chieftains also got good marks for taking responsibility when things go wrong.

Politicians, by contrast, trail behind all other leadership categories on both measures —60% of those surveyed view them as short-term focused—suggesting that the world of politics has a lot to learn from the business community.

Other findings include:

  • Despite attaining the highest scores in almost every area, business leaders still have ample room for improvement. Of those polled, only 34% view business executives as effective leaders and just 35% believe they are effective communicators.

  • Business leaders experienced the largest drop (13 points) on open, transparent communication— the number one leadership attribute for the second year running – with leaders overall seeing a 24% drop in their communication score.

  • Poor leadership communication is directly affecting corporate performance and sales. In the past year, 60% of people stopped buying, or bought less, from a company due to poor perceptions of the behavior of those executives in charge.

  • Overall, one in four respondetns said leaders in general demonstrated effective leadership; but there is a 21-point gap between expectations of leaders and their ability to meet them.

Source: Ketchum

Follow Scott Van Camp: @svancamp01




Comments Off

Deals of the Week

Get $150 Off PR News' Media Relations Conference

 media_relations_banners_180x150_ep

Join us on December 11, 2014, for PR News’ essential Media Relations Conference, taking place at the National Press Club in Washington, D.C. You'll learn from top PR professionals how to amplify your organization’s messages through positive coverage in traditional media and through your own branded content initiatives.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.