How To Maximizing Surveys to Create News And Strategically Generate Publicity


Surveys have been a mainstay in public relations because they are tried and true, and most important, when done right they are newsworthy. A well-thought-out survey can help reveal new information, expose the latest fads and provide fodder for a winning news story.In addition to publicity, at Pollock Communications we often use surveys to help better understand our clients’ business needs, as well as keep our finger on the pulse of industry and consumer trends.Most recently, we commissioned our second annual survey of the nation’s registered dietitians to help uncover the Top Diet Trends for 2013.These invaluable insights made headlines in media outlets across the nation, and helped form the basis for a variety of marketing initiatives for the agency and for our clients.

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About Louise M. Pollock

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