How To Maximizing Surveys to Create News And Strategically Generate Publicity


Surveys have been a mainstay in public relations because they are tried and true, and most important, when done right they are newsworthy. A well-thought-out survey can help reveal new information, expose the latest fads and provide fodder for a winning news story.In addition to publicity, at Pollock Communications we often use surveys to help better understand our clients’ business needs, as well as keep our finger on the pulse of industry and consumer trends.Most recently, we commissioned our second annual survey of the nation’s registered dietitians to help uncover the Top Diet Trends for 2013.These invaluable insights made headlines in media outlets across the nation, and helped form the basis for a variety of marketing initiatives for the agency and for our clients.

Subscribe Now  |  Login


Comments Off



avatar

About Louise M. Pollock

PR News - Access Intelligence, LLC; 88 Pine Street - 5th Floor; New York, NY 10005; 212-621-4613



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.