St. Jude’s Children’s Research Hospital Tops Facebook Loyalty List

by Scott Van Camp | 02/19/2013

Hospital Has Right Facebook Loyalty Rx: A nonprofit attracts the most loyal Facebook fans, according to LoudDoor’s Brand Satisfaction index.

St. Jude’s Children’s Research Hospital, well known in digital circles for its quality online properties, beat out Facebook and Google for the greatest number of loyal Facebook fans.

To be eligible for the list, the brand page had to have at least 50,000 fans and a minimum of 300 consumer surveys completed about the brand. Here’s the top 10 on the list:

  1. St. Jude Children’s Research Hospital

  2. Facebook

  3. Google

  4. Walt Disney World

  5. ALDI USA

  6. Xbox

  7. Starbucks Frappuccino

  8. Google Chrome

  9. Duncan Hines

  10. Adobe Photoshop Source: LoudDoor 

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About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.

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