Give Back Component, Authenticity Keys To Reaching Powerful Millennials 09/17/2012 By Scott Van Camp A generation actively engaged in consuming and influencing, Millennials prefer to align their buying power with causes. PR News Exclusive ContentSubscription Required Subscribers: Log In Remember Me Forgot Your Password? New Users: Subscribe This article is accessible to PR News subscribers only. Not a PR News subscriber? Become one today and get access to great content in every issue, plus PR News archives and special reports. Subscribe Now or Go To order by phone or email, please contact the Client Services department at 888-707-5814; firstname.lastname@example.org.