Quick Study: Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry

â–¶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a friend request, but 63% received at least one request. Study highlights include: • Users press the “like” button next to friends’ content an average of 14 times, but had their content “liked” an average of 20 times. • Users sent nine personal messages, but received 12. • 12% of users tagged a friend in a photo, but 35% were themselves tagged in a photo.

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