â–¶ Rep Index Focuses on Performance, Citizenship: Global brands have more work to do to close the gap between their performance in the marketplace and their citizenship, according to the Global Corporate Reputation Index, released by Burson-Marsteller, Landor Associates, Penn Schoen Berland and BrandAsset Consulting. The Index focuses on two sets of attributes that drive corporate reputation: performance and citizenship. Index highlights include:
Quick Study: Reputation Index Features Long-Established Brands; Girls Perceive Glass Ceilings Blocking Leadership Roles
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