Quick Study: Reputation Index Features Long-Established Brands; Girls Perceive Glass Ceilings Blocking Leadership Roles


â–¶ Rep Index Focuses on Performance, Citizenship: Global brands have more work to do to close the gap between their performance in the marketplace and their citizenship, according to the Global Corporate Reputation Index, released by Burson-Marsteller, Landor Associates, Penn Schoen Berland and BrandAsset Consulting. The Index focuses on two sets of attributes that drive corporate reputation: performance and citizenship. Index highlights include: • A sampling of 10 of the 25 brands with the best reputations include Adidas, McDonald’s, Nike, Avon, Apple, Nokia, Canon, Nestle, Bosch and Microsoft. • Great reputations are built over time: 20 of the top 25 companies were founded before 1950. The top companies have an average age of 87 years, suggesting that the ability to withstand the test of time translates well into overall reputation.

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