Quick Study: CEO Cred Suffers Biggest Trust Barometer Dip in 9 Years; Execs: Societal Contribution Must Figure in Company Value

by PR News | 01/30/2012

â–¶ Prepare an Alternative Corporate Spokesperson: CEO credibility declined 12 points to 38%—its biggest drop in nine years, reports Edelman in its 2012 Edelman Trust Barometer, released Jan.

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