Quick Study: Community Papers Preferred Source of Local News; Marcom Mergers & Acquisitions to Increase in 2012


â–¶ Support Your Local Reporters: Readers in areas served by community newspapers continue to prefer them as their source of local news and advertising, according to research from the National Newspaper Association. People prefer the printed copy to the online version, with 48% saying they never read the local news online. Other findings include: • 74% of people in communities served by a newspaper with circulations under 15,000 read a local newspaper each week. • Readers are seven times more likely to get their news from their community newspaper than from the Internet. • They prefer to receive advertising through the newspaper (51%) instead of on the Internet (11%).

Subscribe Now  |  Login


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.