Quick Study: C-Level Execs Recognize Public Relations’ Importance; Social Sites’ Role in Reaching Key Influencers Grows


â–¶ Business Leaders Talk Up PR: With faith in business and government institutions waning and the reputations of even the most venerable brands at risk, corporate communications has emerged as an essential skill set for C-level executives, says a PRSA/MWW Group study released in December 2011.

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