Charting the Industry: Barack Obama and the Immovable Force

It’s clear that the stalled state of the economy has been dragging President Obama’s popularity down. Although his approval rating rose 8 points in May after announcing the death of Osama Bin Laden, Obama’s ratings have been steadily dropping since. In June, a Harris Interactive poll found that over half of Americans (52%) would be unlikely to vote for Obama if the election were to be held then. Thus, we went to some communicators with considerable political experience to get their take on what PR strategies can be implemented when a leader, or organization, is up against a seemingly immovable force. â–¶ Richard Levick, president and CEO of Levick Communications: • Take action.

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