Quick Study: Live Versus Remote Events; Corporate Distrust Still High; Customer Service Tweets Negative; ‘Mocial’ Integration

â–¶ Live or in Cyberspace? What are the relative draws of attending a live business event versus an online webinar? A Virtual Edge Institute and ROI of Engagement study aimed to find out. Overall, 43% of attendees at live events prefer to expand their networks, while 56% of online attendees focus on the cost-savings involved. Other findings include: • Other reasons of attending an in-person event include personal interaction with presenters/and or attendees (41%); “learn better” in person (30%); and build deeper relationships with their network (26%).

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