Quick Study: Hispanic Gap to Close; Relevance In Orgs Explored; Biz Info Lacking on Facebook; Online Content Consumed


â–¶ Social Media en Español: A social media gap that exists in the Hispanic market could present opportunities for communicators. The 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey says 92% of companies polled have social media programs, but fewer than half have programs designed specifically to target the Hispanic market. However, 60% of those surveyed anticipate a budget increase for social media targeted at the Hispanic market in the next fiscal year. The survey also finds:

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