Charting the Industry: Top 100 Brands Fumble on Facebook


A study released last month by WongDoody finds some untapped opportunities for organizations to do more communication through Facebook. The marketing agency tracked the Facebook activities of Interbrand’s top 100 brands. While most have a Facebook listing, only 84 actually have a corporate-run page. And the companies seem cautious about how much they allow fans to participate and are limiting engagement, with 39% soliciting photo submissions; 33% promoting contests; 39% posting polls and quizzes for fun; and 32% posting surveys to gain consumer feedback. In the wake of the announcement that PR News is holding its first Facebook Conference, set for May 24 in New York City, we decided to ask three conference presenters to weigh in on the study, but more importantly, to impart how they are maximizing their own organizations’ (and their clients’) Facebook communications for maximum returns.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.