Quick Study: Hoop Fans Add Social to Madness: Smaller Boards Equal Better Biz; Bad News Travels Fast; Mobile Keeps Growing

â–¶ March Madness Turns Social: Nearly one in four online American adults (23%) revealed that they will be using some form of social media to follow this year’s men’s NCAA Tournament, says new research from IMRE Sports, and conducted on their behalf by Harris Interactive. Additional findings include: • 50% will use social networking sites; 31% will specifically use YouTube; and 27% will use a mobile application. • Men will be more likely than women to use social media to follow March Madness, by a margin of 3 to 1 (32% men vs. 14% women). • As to how fans will use social media platforms, 62% will use social media channels specifically to check the scores; 44% will use them to watch the games; 44% will use them to follow their favorite team/college; 40% will use them to follow their own bracket/other gaming purposes; and 19% will utilize social media channels to follow their favorite player/coach.

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