Quick Study: Customer Care Reputation Trumps Price With Online Shoppers; Americans Take Social Media Good With Bad

In January, after being hit with a lawsuit challenging its beef content (black spike), Taco Bell responded with a “Thanks for Suing Us” announcement, that turned the Twitter conversation largely neutral (light gray spike), according to this PeopleBrowsr data (exclusive to PR News). The next day, negative talk slightly led positive (dark gray) and neutral, but the amount of chatter was way down. Did Taco Bell’s “outside the bun” response do the trick?   Source: PeopleBrowsr (www.peoplebrowsr.

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