Case Study: With Returning Veterans in Harm’s Way, PR Goes Into Awareness Battle Mode to Communicate Their Plight

Organization: Iraq & Afghanistan Veterans of America (IAVA) Agency: Peppercom Timeframe: December 2008 - December 2009 Ad Council ads on behalf of the IAVA were distributed to 33,000 media outlets nationwide.  Image courtesy of the Ad Council. By 2008, five years after U.S. troops invaded Iraq and seven years after first deploying in Afghanistan, the transition and readjustment challenges that military veterans face when they return from Iraq and Afghanistan had been widely documented.

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