Adjusting to Back-to-Basics Consumers

A new study of consumers by Euro RSCG shows a shift in consumer values and behaviors, as people begin to rethink what is important and how they want to live. Analyzing the findings of its “New Consumers” survey of 5,700 adults in seven markets (Brazil, China, France, Japan, Netherlands, United Kingdom and the United States), the study reveals how changes in consumer consciousness are driving people away from the hyper-consumerism of recent decades and toward a more mindful approach to living and consuming (see the key U.S. findings below). The questions for PR executives are: Will this change in consumer attitude and behavior affect how PR execs communicate with people?

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.