Gender Bender: Adjust Tweets Accordingly

A new study on social media, “Why Social Media Matters to Your Business,” fielded by Chadwick Martin Bailey and Imoderate Technologies, highlights, among other findings, the motivational differences between men and women in following a brand on Twitter, which should give PR pros pause when tweeting to brand followers. “We see that females are more interested in discounts and promotions while males were more interested in exclusive/early content and promoting the brands they like,” says Brant Cruz, VP, retail and eCommerce practice leader at CMB. Cruz adds that the study proves that social media strategy is never going to be a one-size-fits-all solution. “Understanding these types of differences will lead to big opportunities to improve PR and marketing effectiveness,” says Cruz. In particular, these gender-driven preferences affect organizations that have products and services that appeal to both men and women, such as online blinds seller Blinds.

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