Marketers Get Creative in Down Times


â–¶ In Recessive Times, Marketers Prove Progressive: The economic turmoil is prompting marketers to implement many short-term strategies, says a report released by the Association of National Advertisers. The study found that 47% of marketing professionals plan to use special pricing deals to facilitate business, with 26% planning social networking and WOM ventures and 23% planning PR efforts. In addition:

• 73% of respondents said they would ideally implement increased marketing activities three to six months before the recession ends, and an additional 16% as soon as it ends;

• Media budgets are being reduced by 56% of marketers;

• Products are the most important factor in building brand equity (89%) with customer service ranked second (86%);

• Customer conversion rates were at 78% in 2008, compared to 70% in 2007; and,

• Of the traditional media channels that have declined in importance since 2007, television was down most, dropping from 80% to 64%.

Source: Association of National Advertisers


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.