The C-Level Votes for Web Ads


â–¶ Web Ads Most Effective, C-Level Says: Forbes ’ 2009 Advertising Effectiveness study is out, and it shows that advertisers consider digital media an increasingly valuable avenue for improving brand perception.

Forbes polled 112 CMOs and senior level executives on topics ranging from ad networks to e-newsletters to measurement. Among the report’s key findings:

• 43% of respondents said that sponsoring a Web site, page or digital publication is the most effective digital tool when it comes to affecting brand perceptions;

• SEO and e-newsletter marketing are by far the most popular methods of digital marketing among respondents;

• Respondents were least happy with ad networks, with less than half claiming that the results did not meet expectations;

• The success of digital marketing campaigns appear to be measured most frequently by the bottom line, with tangible impact being the most important factor in determining success; and,

• When it comes to behavioral targeting, the strongest concern among respondents was its effectiveness, followed by fear of customer backlash.

Source: Forbes


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.