The C-Level Votes for Web Ads

â–¶ Web Ads Most Effective, C-Level Says: Forbes ’ 2009 Advertising Effectiveness study is out, and it shows that advertisers consider digital media an increasingly valuable avenue for improving brand perception.

Forbes polled 112 CMOs and senior level executives on topics ranging from ad networks to e-newsletters to measurement. Among the report’s key findings:

• 43% of respondents said that sponsoring a Web site, page or digital publication is the most effective digital tool when it comes to affecting brand perceptions;

• SEO and e-newsletter marketing are by far the most popular methods of digital marketing among respondents;

• Respondents were least happy with ad networks, with less than half claiming that the results did not meet expectations;

• The success of digital marketing campaigns appear to be measured most frequently by the bottom line, with tangible impact being the most important factor in determining success; and,

• When it comes to behavioral targeting, the strongest concern among respondents was its effectiveness, followed by fear of customer backlash.

Source: Forbes

Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

SMS web ad 180x150Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. You'll be immersed in the strategies and tactics that you can apply right away.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.