Online Newsroom Access a Must for Journalists


â–¶ Web Access Vital to Journalists: The results of TEKgroup International’s annual Online Newsroom Survey show that online newsrooms have become indispensable resources for journalists in their reporting of corporate news. The survey found that 78% of journalists polled visit companies’ online press sections on a regular basis, and 93% consider newsroom e-mail alerts the best way to receive pitches. Among the study’s other findings:

• 36% of respondents claim they would rather not be contacted by companies after already visiting their online newsroom;

• 77% of journalists would consider registering for access to a password-protected newsroom;

• Only 10% of respondents regularly visit company blogs for research and only 7% receive news from corporate Twitter accounts; and,

• 57% of journalists feel that online newsrooms should be available to anyone who wants access, not just the press.

Source: TEKgroup




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