Online Newsroom Access a Must for Journalists


â–¶ Web Access Vital to Journalists: The results of TEKgroup International’s annual Online Newsroom Survey show that online newsrooms have become indispensable resources for journalists in their reporting of corporate news. The survey found that 78% of journalists polled visit companies’ online press sections on a regular basis, and 93% consider newsroom e-mail alerts the best way to receive pitches. Among the study’s other findings:

• 36% of respondents claim they would rather not be contacted by companies after already visiting their online newsroom;

• 77% of journalists would consider registering for access to a password-protected newsroom;

• Only 10% of respondents regularly visit company blogs for research and only 7% receive news from corporate Twitter accounts; and,

• 57% of journalists feel that online newsrooms should be available to anyone who wants access, not just the press.

Source: TEKgroup


Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.