E-Mail Marketing’s Untapped Potential


â–¶ E-Marketing’s Potential Real, But Unrealized: A recent survey conducted by Internet Retailer suggests that although revenue numbers for retailers are down, sales conversion rates for e-mail marketing tactics rose for nearly a quarter of those surveyed, while more than half of the respondents reported little to no change.

According to the survey, less than 10% of all online sales derive from e-mail marketing tactics, indicating that the medium is perhaps underutilized in the retail industry. The study also found:

• 51.6% of those surveyed plan to increase their use of e-mail marketing during the recession, while 43.7% plan to keep e-mail marketing volume about the same. Only 4.7% plan to decrease it;

• 38.8% are triggering e-mail blasts based on customer behavior or events;

• 46.7% of retail marketers say they will be fine-tuning their mix of graphics and content to improve the effectiveness of e-mail campaigns during the economic recession;

• 36.5% of retailers are personalizing messages (such as by addressing customers by first name); and,

• 18.4% are providing multiple options (for example, opting out of promotional e-mails but remaining on the e-newsletter list) during the opt-out process.

Source: Internet Retailer


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.