Reputation Paramount in a Recession


â–¶ In Recession, Protect Your Reputation: The Reputation Institute (RI) has released the results of its 2009 U.S. Reputation Pulse study, which ranks 153 companies in the categories of products/services, innovation, governance, workplace, citizenship, leadership and performance.

According to Kasper Nielsen, manager partner at the Reputation Institute, corporate reputation becomes paramount during tough economic times. Among the study’s findings:

• Of the 153 largest companies in the U.S., Americans have the strongest amount of trust, admiration, respect and good feeling for Johnson & Johnson, Kraft Foods, UPS, General Mills and FedEx;

• If a company can improve its reputation by 5 Reputation Pulse points, it can increase recommendations of their company within the general public by 6.5%;

• In 2009, insurance giant AIG lost 27.52 points, the largest year-over-year drop of any one company, followed by Goldman Sachs (-17) and Morgan Stanley (-13);

• 75% of companies measured in both 2008 and 2009 saw changes of no more than 5 Reputation Pulse points; and,

• U.S. consumers feel the most respected and reputable industries are consumer products, transportation and logistics, industrial products, computers and food manufacturing.

Source: Reputation Institute


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150-july16
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.