Social Media & Your Business Growth


â–¶ Using Social Media to Grow Businesses: A social media marketing industry report released by WhitePaperSource’s Michael Stelzner, titled “How Marketers Are Using Social Media to Grow Their Businesses” and sponsored by the Social Media Success Summit 2009, offers these insights into business development in a 2.0 world:

The top three questions marketers want answered in terms of social media: What are the best tactics to use? How do I measure the effectiveness of social media? Where do I start?

Marketers are relatively new to social media: 88% of surveyed marketers are using social media to market their businesses, but 72% have only been doing so for a few months or less.

Time commitment: 64% use social media for 5-plus hours weekly and 39% use it for 10-plus hours weekly. Business owners were more likely to use social media marketing (90%) than employees working for a business (81%). At least two in three participants found that increased traffic occurred with as little as six hours a week invested in social media marketing.

Top benefits of social media: The No. 1 advantage cited was generating exposure for their business (81%), followed by increasing traffic (61%) and building new business partnerships (56%).

Top tools: Twitter, blogs, LinkedIn and Facebook were the top four social media tools used by marketers, in that order. Specifically, Twitter is used by 94% of marketers who’ve been using social media for years, followed closely by blogs (90%).

Learning curve: When asked what social media tools they are most interested in learning more about, 58% said bookmarking sites such as Delicious. In this vein, 61% of those investing more than 20 hours per week in social media marketing are using social bookmarking sites.

Source: Michael Stelzner



Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.