Benefits Boost Bottom Lines

â–¶ Benefits Communications Drives Bottom Lines: A strong benefits communications plan can lead to greater employee satisfaction and a stronger bottom line for business, according to a new white paper released by Colonial Life. Key findings include:

• 90% of surveyed employers agree it’s important to their business that employees understand and appreciate their benefits, but only 21% think their employees actually have a good understanding of them.

• 94% are interested in gaining access to resources to help educate employees about benefits.

• 90% said having one-to-one meetings significantly improves employees’ understanding of their benefits.

• 85% of surveyed employees feel happy about their benefits enrollment when their employer gives them all the resources needed to make informed decisions.

• Employers can expect to realize key business and competitive advantages when they implement a strong benefits communications and education program, including decreased turnover, enhanced recruiting, increased enrollments, reduced benefits administration, more engaged and loyal employees and improved productivity.

Source: Colonial Life

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

prmeasurement2015-180x150Join PR News at the Hyatt Regency in Chicago on Nov. 18 for the Measurement Conference, where you'll learn how to focus on measurable media relations, social media reputation-enhancing and crisis management programs that clearly affect your organization's bottom line.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.