Quick Study: Traditional vs. New Media; Media Spend’s Sharp Decline; Marketing Plans Fail; CMOs Pick Up Slack


Majority Still Questions Blogs' Credibility: The Rosen Group polled Americans on their media preferences, and the results suggest that, despite the prominence of emerging digital media platforms, print is still deemed the most credible news source. Among the additional findings: 60% of those surveyed said they do not consider a blog to be a trustworthy news format; However, only 18% said that a newspaper was their first stop for news, suggesting that the Web components of established outlets are the most utilized format; 83% said daily newspapers are still relevant but, when asked if they thought newspapers and magazines would still be circulating in 10 years, 40% said they were uncertain; 53% still subscribe to the print version of a newspaper; 80% still subscribe to magazines; and, 7% seek out their favorite magazines online. Source: The Rosen Group Media Rollercoaster: Veronis Suhler Stevenson (parent company of PR News publisher Access Intelligence) revised its forecast in response to the current economic downturn, now predicting that overall media spend will decline by 0.4% in 2009, after an increase of 2.3% in 2008.

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