PR News/DS Simon Online Video Survey

1. What areas of Web 2.0 are you looking to actively use for your organization or your clients?

Blogs 77.2%

Online video 71.7%

Social media 70.3%

Podcast/vodcasts 58.4%

Webcasts 54.5%

Twitter 44.1%

Video blogs 24.3%

Internet media tours 23.8%

No response/other 3.4%

2. Are you using these tools internally or externally?

Both 52.0%

Externally 42.6%

Internally 4.0%

No response 1.5%

3. How important is it to reach Web influencers as part of your earned media strategy?

Important 39.6%

Somewhat important 30.2%

Extremely important 27.2%

Not important at all 3.0%

4. Which of the following are important to your earned media strategy?

Newspaper Web sites 76.7%

Web media (MSN, Yahoo News, ?, WebMD, etc.) 75.7%

Magazine Web sites 66.8%

TV station Web sites 47.5%

Radio station Web sites 36.1%

None of the above 1.9%

5. What ways do you think online video can be most effective as a communications tool?

Direct to consumer ?communications 60.9%

B2B 20.3%

As an internal/training tool 17.8%

No response 1.0%

6. Are you looking to create the ability to utilize Web 2.0 in-house, or partner with an outside resource?

In-house 53.0%

Work with a consultant to set it up, ?and give me the tools to then ?do it in-house 24.8%

Outside resource 21.8%

No response 0.5%

7. Which of the following did you utilize more this past year than in 2007?

Social media 55.4%

Blogs 52.5%

Online video 48.5%

Podcasts/vodcasts 28.2%

Twitter 26.7%

Webcasts 19.3%

Video blogs 9.4%

Internet media tours 4.5%

No response/other 3.1%

8. Which of the following will you be including in your 2009 communications plans?

Blogs 74.3%

Online video 72.3%

Social media 71.3%

Webcasts 51.5%

Podcasts/vodcasts 49.5%

Twitter 45.0%

Video blogs 28.7%

Internet media tours 21.8%

No response/other 2.5%

9. What will be your most important need for video in 2009?

Online video 27.7%

Viral campaign 21.8%

Corporate communications 13.4%

Targeted placement 7.4%

Earned Web media 6.9%

Webcasts 5.4%

Video blogs 4.5%

Internal communications 3.5%

Earned broadcast media 2.5%

No response/other 6.9%

Source: PR News/DS Simon. Based on 202 responses.

For more on this survey, see the January 5, 2009 issue of PR News.

Comments Off

Deals of the Week

Get $150 Off PR News' Google Conference


Join us on February 11, 2015, for PR News’ essential Google Conference at the Hyatt Regency San Francisco, and learn how to take advantage of everything Google has to offer communicators.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.