Maximizing Digital Influence


A research study conducted by MS&L identified key behaviors of online influencers and outlined the following program for maximizing the digital influence they have over audiences:

1. Understand influencers' motivations: High level of interest, sense of responsibility, joining the green movement, offline triggers

2. Know where to find them: search engines and portals, general news media sites, Web sites of publications

3. Understand what they share and the sources they gather from: news media sites, Web sites of publications, nonprofits, academic sites

4. Create content that resonates: green living, energy conservation, local and global environmental issues

5. Tailor content to their audience: friends and family, colleagues, classmates

6. Tailor content to sharing methods: verbal, e-mail, etc.

Source: MS&L

For more on this Quick Study, see the January 19, 2009 issue of PR News.


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.