Maximizing Digital Influence


A research study conducted by MS&L identified key behaviors of online influencers and outlined the following program for maximizing the digital influence they have over audiences:

1. Understand influencers' motivations: High level of interest, sense of responsibility, joining the green movement, offline triggers

2. Know where to find them: search engines and portals, general news media sites, Web sites of publications

3. Understand what they share and the sources they gather from: news media sites, Web sites of publications, nonprofits, academic sites

4. Create content that resonates: green living, energy conservation, local and global environmental issues

5. Tailor content to their audience: friends and family, colleagues, classmates

6. Tailor content to sharing methods: verbal, e-mail, etc.

Source: MS&L

For more on this Quick Study, see the January 19, 2009 issue of PR News.


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.