Social Media Survey: Execs Have Motivation, Lack Confidence


The results of the PR News/Cision Social Media Survey are in, and one thing is for certain: Engaging with and tracking social media are now standard PR practices. That said, the more than 900 communications professionals who responded to the survey voiced a mixed bag of concern, skepticism and optimism over the value of the blogs and social networks that are currently being implemented within their organizations (for complete results, see page 2). "Engaging with social media is now standard PR practice, but respondents indicate most engagement is still mostly reactive," says Stephen Debruyn, vice president of Marketing for Cision North America. "Companies are asking their PR people to monitor and respond to blogs and social network conversations that have the potential to harm (or help) their brand images and corporate reputations." This is indicative that the world of digital media is still a Wild West for many executives, who have accepted the fact that these platforms are necessary pieces of communications strategies, but who are still fumbling for the best ways to engage with and implement them into day-to-day activities.

Subscribe Now  |  Login


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.