Social Media Survey: Execs Have Motivation, Lack Confidence

The results of the PR News/Cision Social Media Survey are in, and one thing is for certain: Engaging with and tracking social media are now standard PR practices. That said,

the more than 900 communications professionals who responded to the survey voiced a mixed bag of concern, skepticism and optimism over the value of the blogs and social networks that

are currently being implemented within their organizations (for complete results, see page 2).