Quick Study: Generation Y’s Bill of Rights; C-Level Executives Like Morning Coffee, Internet; ‘Greenfluence’ in Mass Market

*Talkin' Bout Y Generation: A report released by MeriTalk last week entitled "Generation Y's Bill of Rights" considers how Generation Y (loosely defined as the offspring of Baby Boomers) obtains information and interacts with the media. The survey was conducted with more than 2,200 Ys and Baby Boomers in the nation's 10 largest cities. The report was primarily aimed at providing demographic insight in regard to the upcoming presidential election. Notable findings include: 73% of Ys plan to vote in the November election (42.2 million votes); While just 48% of Ys report a Democratic affiliation, 71% believe that a Democratic candidate is best-suited to lead the next administration; Only 15% of Ys feel a personal connection to their government and 75% say that they would vote for a candidate across party lines; 47% of Ys said that they would actively advocate support for their candidate; 82% of Ys are more likely to get their news through word-of-mouth than Baby Boomers (56%); 46% of Ys seek out online communication, versus 21% percent of Baby Boomers; and, 26% of Ys want the next president to reach them via YouTube, as opposed to just 5% of Baby Boomers.

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