According to Aon's first Global Risk Management survey, the increasingly diverse, complex and exotic risks faced by multinational corporations make risk management difficult and ineffective. The results reveal that:
- The top five risk concerns were: damage to reputation, business interruption, third-party liability, distribution or supply-chain failure, and market environment; and,
- More than 50% of respondents said they weren't prepared for the risk they rated as most worrisome - that is, damage to reputation.
Of particular interest to communications executives is Aon global risk consulting managing director Ruth Joplin's comment that "Executives now see reputation as a major source of competitive advantage. While intangible, reputation is one of the most important corporate assets and one of the hardest to protect."
Haven't PR pros been saying that all along?