Risky Business


According to Aon's first Global Risk Management survey, the increasingly diverse, complex and exotic risks faced by multinational corporations make risk management difficult and ineffective. The results reveal that:
  • The top five risk concerns were: damage to reputation, business interruption, third-party liability, distribution or supply-chain failure, and market environment; and,
  •   More than 50% of respondents said they weren't prepared for the risk they rated as most worrisome - that is, damage to reputation.
Of particular interest to communications executives is Aon global risk consulting managing director Ruth Joplin's comment that "Executives now see reputation as a major source of competitive advantage. While intangible, reputation is one of the most important corporate assets and one of the hardest to protect."

Haven't PR pros been saying that all along?




Comments Off

Deals of the Week

Get $150 Off PR News'Crisis Management Boot Camp

Crisis_Boot_banners_175x135_ep

Join PR News on September 15, 2014, at the historic Yale Club in New York City for an intensive boot camp will put you through the paces of crisis communications to help you avoid, or at least mitigate, the damage that can come to a brand.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.