Managing Countries and Companies

Representing a multinational corporation is hard work, but according to a survey from Weber Shandwick, most business leaders believe that heads of state have a tougher job when it comes to managing their country's reputation. Here's what executives think about reputation management:

• 68% of global business leaders think country reputation is harder to manage well, while 29% chose company reputation.
• 57% say an industry's reputation is harder to manage than a company's, while 37% say the opposite.
• 71% over 24% say publicly held company reputation is more difficult to manage than privately held company reputation.
• 77% think company reputation is trickier than individual reputation, over 21% to the contrary.