Web 2.-What?


A McKinsey Global Survey, "How businesses are using Web 2.0," shows that, while the business press may be all over the 2.0 trend, companies themselves are still slow to invest. Among the responses from the 2,847 surveyed global executives:

  • 80% use or are planning to use Web services, including software that enables systems to communicate with one another;
  • 48% are investing in collective intelligence;
  • 47% are investing in peer-to-peer networking, which enables the sharing of music, video and text files;
  • Only 37% use or are planning to use social networking;
  • 35% report investments in both RSS and podcasts;
  • 33% are investing in wikis;
  • 32% are investing in blogs;
  • 70% of surveyed companies rely on Web 2.0 technologies for communicating with customers;
  • 51% use them to talk with suppliers and business partners; and
  • 75% rely on the technologies for internal collaboration.

These findings, which were reported in a BusinessWeek article titled, "Executives Remain Wary of Web 2.0," suggest that communications professionals must continue their efforts to argue that the rewards of online technologies far outweigh the costs. After all, as Medialink COO Larry Thomas said in response to the PR News/Medialink video survey results, "Specifically, when we are talking about the Web, people need to take a closer look and understand how cost-effective online video content can be."




Comments Off

Deals of the Week

Get $150 Off PR News' Media Relations Conference

 media_relations_banners_180x150_ep

Join us on December 11, 2014, for PR News’ essential Media Relations Conference, taking place at the National Press Club in Washington, D.C. You'll learn from top PR professionals how to amplify your organization’s messages through positive coverage in traditional media and through your own branded content initiatives.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.