A study conducted by Harris Interactive revealed that many businesses today view their technology infrastructure as an enabling platform for meeting and exceeding customer service requirements. The obvious connection for communicators: the increasing role new technologies play in their daily initiatives. The findings also showed that:
* When preparing for technology investments, 21% cited cost-savings as a beneficial aspect;
* 18% said it would provide a unified means of communications;
* 13% said it would increase the flexibility of how people want to be reached; and
* 10% said it would increase work productivity.