Reputation Building Blocks


The Reputation Institute recently released its annual ranking of corporate reputations, with the following companies rounding out the top 10:

1. Lego

2. IKEA

3. Barilla

4. Mercadona, S.A.

5. A.P. Moller-Maersk

6. Toyota Motor Corporation

7. Terrero

8. Petrobras

9. Sberbank of Russia

10. Rockwool

According to Charles Fombrun, the executive director of the Reputation Institute, Lego's jump to first place is likely a result of "pruning their lines of business." Other practices employed by the most reputable companies, most of which were not U.S.-based, were "ongoing dialogue with customers," "a global media strategy" and "changes in leadership."

"For any company, success is about trust and relationships," Mike Lawrence, EVP of Cone, commented to Forbes. "The biggest reason is technology, which has empowered every consumer to be extremely powerful. Someone who isn't happy with a company can go online and inundate a CEO's e-mail inbox and have people 20,000 miles away ready to boycott."

The Institute surveyed more than 60,000 people in 29 countries on seven factors that contribute to a company's reputation: products and services, innovation, workplace, governance, citizenship, leadership and performance. According to the report, this is the first year that voters counted citizenship as having the strongest affect on reputation.


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.