Social Media Invades

We know that social media are all the rage in communication portfolios, but here are some statistics to back it up for all the doubters out there. A study by the University of Massachusetts Dartmouth's Center for Marketing Research surveyed Inc. magazine's Inc. 500 list for 2006 and found that:
  • 33% of respondents' companies use message/bulletin boards;
  • 27% use social networking;
  • 24% use online video;
  • 19% use blogging;
  • 17% use wikis; and
  • 11% use podcasting.

In terms of the importance of social media to overall business/marketing strategies:
  • 26% say it's very important;
  • 40% say it's somewhat important;
  • 19% sat it's somewhat unimportant; and
  • 13% say it's very unimportant.

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