Social Media Invades


We know that social media are all the rage in communication portfolios, but here are some statistics to back it up for all the doubters out there. A study by the University of Massachusetts Dartmouth's Center for Marketing Research surveyed Inc. magazine's Inc. 500 list for 2006 and found that:
  • 33% of respondents' companies use message/bulletin boards;
  • 27% use social networking;
  • 24% use online video;
  • 19% use blogging;
  • 17% use wikis; and
  • 11% use podcasting.

In terms of the importance of social media to overall business/marketing strategies:
  • 26% say it's very important;
  • 40% say it's somewhat important;
  • 19% sat it's somewhat unimportant; and
  • 13% say it's very unimportant.




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.